Logos and Corporate Identity
Logos visually portray a company, its culture, products and services. The pieces of a successful logo are contrast, distinct look, text clarity, colors and universal symbols.
Contrast
The very best logos use strong color contrast which plays a major role in the basic design of a logo. Contrast differentiates the various parts of the logo including text and graphics. Incorporating contrast in the design of a logo is so essential because it helps in highlighting small details that would otherwise be unnoticed. Almost 90% of graphic designers consider contrast to be the most important element of logo design.
Color consistency
Logos are a very good way to differentiate a company from its competition. Colors add spice to the company logo and are effective tools in the design of the logos. The key to designing fantastic logos lies in paying close attention to the color scheme. Not only is color an important design element, it can also be used to elicit certain emotions from customers.
Style of text and textures
One reason companies like Nike, Microsoft, Dell and IBM are so successful is the iconic nature of their logos. Their logos are characterized by very clear outlines, bold text and a smart use of color.
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