Pay-Per-Click Advertising
Is Pay-Per-Click the Future of Marketing?
Pay-Per-Click advertising is one of the most exciting and effective new means of marketing your product or services to come along in many years. Pay-Per-Click uses small text ads that are targeted directly to customers that are specifically looking for your product through the use of keywords and keyword phrases that people use when searching for products online.
Key Benefits of an Effective PPC Campaign:
- Complete Control of the Campaign Budget
- Targeted Use of Your Ad Dollars
- Helps Customers Easily Find The Products And Services They Are Looking For
- Higher Return On Investment (ROI)
- Lower Cost Per Acquisition (CPA)
- Advertising Can Be Targeted To Specific Geographic Locations
- Better Understanding Of Campaign Metrics
- More SALES
- More ENQUIRIES
Is Pay-Per-Click Simple? Well, Yes and No.
Pay Per Click advertising can be deceptively simple to set up and get started with, however do not be fooled, there are many layers to a successful PPC campaign. PPC is both an art and a science that needs to be properly managed to be an effective part of your online marketing strategy.
PPC advertising basically works by bidding a certain amount of money on a set of keywords phrases that customers will most likely use in the search engines to find your type of product or service. While bidding high on certain “high volume” keywords will increase ad visibility or “impressions”, spending unlimited amounts of money is neither a smart or effective way of managing a PPC campaign.
Unfortunately this is where many PPC advertisers fail, and in turn give up completely on PPC advertising and it’s possible benefits, again the key to success in PPC is a proper understanding of the details involved and a strong management methodology. PPC is like a machine with many moving parts, here are just a few of these “parts”:
- Campaign Structure and Administration
- Keyword Research
- Competitive Analysis
- Successful Keyword Bidding
- Keyword Niches (Going Wide Vs. Going Deep)
- Effective Headline and Ad Writing
- Web Analytics
- ROI Tracking and Analysis
- Split Testing
The individual “parts” are very important, but the most important factor is how they work together. Let’s say this machine is actually an airplane:
- If you try to land the plane without enough speed, or with too much speed you will crash!
- If you try to land the plane without it being level or at the wrong angle, you will crash!
- If you try to land the plane and don’t use the flaps or landing gear, you will crash!
But, if we use all of these tools and principles in the right order they will steady the plane and we will land successfully, and more importantly your business can attract lots of new customers and make a lot more money!
Yes, PPC is the Future of Marketing!
As soon as you have made the investment in your new website you will want it to immediately start generating revenue for your business. While traditional print marketing and even organic search engine marketing can take weeks to drive traffic, PPC can often be effective within a few hours.
Is PPC Effective for Local Businesses?
Local businesses can actually benefit from PPC advertising more than most on-line business due to the large amount of competition on-line businesses face for keywords and ad placement. Local business can also use Geo-targeting to focus only on users who are searching within their area.
A large percentage of consumers use only the internet to make their buying decisions and the number is growing daily. The potential customers look for doctors, lawyers, beauty services and so much more online before they ever pick up a phone. When was the last time you made a purchase after finding a company on-line?
What is the Next Step?
Whether you are starting a new website or already have one established, you should definitely talk to our Search Engine Specialists regarding Pay Per Click advertising. PPC could very well be your businesses secret weapon to create a healthy and steady revenue stream that can withstand the ups and downs of today’s crazy economic times.
