Search Engine Optimization (SEO)

So your company just spent a few thousand dollars on your new website. What now?

Most customers come from the search engines no matter what type of product or service you are selling. 90% of these potential customers click on the natural search results, also known as ‘organic’ search results.  Even local searchers in the Boise, Idaho area are turning to the search engines more and more.

Reverb7’s search engine optimization can help your company get top rankings by giving the search engines and customers what they want. There are no tricks or secret cures. Good site layout, clean coding, intelligent linking and correct use of on-page elements all combine to make your site a place the search engines want to show its searchers.

Reverb 7 uses superior keyword optimization research and tools that lets us define what keywords customers are using to find your type of business or products. We only use ethical, safe search engine optimization practices that will keep you in the search rankings for a long time. Here's how we do it:

Keywords and Competitive Research

The first step in any campaign is for us to meet with you and establish your business objectives, and determine who your audience is and what they are looking for. This is your marketing space. Then we transform those key concepts into your ‘niche’ keywords, words and phrases that customers will most likely use to find your product or service. Using your objectives and your keyword list we can maximize the impact and effectiveness of any campaign.

Optimize

The next step is to make sure that your current website is optimized for the chosen keywords and that it is helping you reach your goals. We know what the search engines want to see in the code and we will make sure that your site has the proper on-page components needed to get a good ranking.

Site Content and Copy

Next we will help you refine current site content and copy to best spotlight your marketing space, without changing the content's readability or meaning. That may mean only making very small changes to the wording, or adding whole new sections or pages. If we do need to add new pages and sections to your site, they will be fully integrated into the look and feel of your site. This accomplishes three things:

  • Your site includes real, readable content with high keyword relevance that can be 'spidered' both from the site itself and from the new pages.
  • Visitors to your site can find and use this content in the normal course of looking at your site.
  • When a visitor comes to your site from a search engine, we know that they will see the content that they were looking for. This increases the possibility that browsers will become buyers. Register

We take the time to hand register your site with all major search engines and web directories; we will also make recommendations regarding any paid submissions that may help you achieve your objectives. Google does not require submission or registration because they find pages through the process of spidering, but Yahoo, and several other hybrid search engine/directories offer pay-to-submit options that can sometimes be worth pursuing. One of the most important parts of this process is to register your site map with Google, this allows a quicker listing and assures that Google can find all of the pages that you want to be found.

Analytics and Tracking

Reverb7 will continue to track and monitor your site for search engine traffic and rankings, and will continue to recommend changes to the code or content that will maintain and increase organic search engine traffic.

Linking Strategies

Linking remains an integral part of a thriving search engine optimization campaign. We will assist you in attracting the kinds of quality links that can increase your rankings. We can also give you strategies to use on your own to increase the number of links that are coming to your site.

PR for the Web

PR can be an amazing optimization device, search engines love fresh news! The right kind of online press release distribution strategy can shoot your company to the top of news feeds and search engines. We can help our clients create optimized press releases that will get attention from the major newswires and customers.

Reverb7 can help you plan and launch a campaign within days. Getting started is easy: Call us at 208.939.9139, or e-mail us.